CAMPAIGNS
THAT MOVED
CULTURE.

Fresh Culture has been a trusted partner for San Diego Comic-Con — one of the world's largest pop culture conventions. We execute OOH placements, digital marketing campaigns, and on-the-ground activations that drive attendance buzz and cultural reach across entertainment, gaming, and film verticals. From street-level guerrilla executions to targeted digital, we put Comic-Con in front of the right audiences at the right moment.

Fresh Culture has been on the ground with X Games — handling promotions and production for one of the most iconic action sports platforms in the world. With deep roots in skate and action sports culture — including direct relationships with Tony Hawk, Steve Caballero, and Wee-Man — we bring authentic credibility to every campaign. From pre-event promotional pushes to on-site content production, we help X Games connect with the communities that live and breathe the culture.

Designer Con is the world's largest art toy and designer goods convention — and Fresh Culture is the team behind its street presence. We execute digital PR campaigns and OOH guerrilla marketing that put Designer Con in front of collectors, artists, and the broader designer culture community. From wild postings and street-level activations to targeted digital outreach, we build the buzz that fills the floor.

Cosm is the most immersive entertainment venue in Los Angeles — an 87-foot LED dome that puts audiences inside the action. Fresh Culture drove street marketing and OOH campaigns to build awareness for Cosm's LA presence, placing the brand in front of the entertainment, sports, and culture communities that define the city. On-the-ground activations and strategic outdoor placements turned heads and drove foot traffic to one of LA's most talked-about destinations.

Fresh Culture has been a trusted marketing and production partner for Universal Pictures for over 18 years — supporting artists, films, and events across the Universal portfolio. We deliver digital assets, marketing campaigns, and promotional strategies that move audiences and drive results. From blockbuster film launches to live events and artist campaigns, our long-standing relationship with Universal is built on consistent execution and deep entertainment industry expertise.

Sacred Grounds Festival is a multi-day music and culture experience built around community, art, and sound. Fresh Culture built the full digital presence — website, ticketing flow, artist pages, and social campaign — while handling promotional distribution across our 10-channel network to drive ticket sales and build the festival brand from the ground up.

Fresh Culture has produced visual content for a wide range of music artists — from music videos and live performance capture to album campaign assets and social content. Our creator network includes Diplo, DJ Snake, Steve Aoki, The Chainsmokers, Nas, Common, Slightly Stoopid, Subtronics, and more. We bring production value and cultural credibility to every project.

Relief for Humanity is a nonprofit organization dedicated to providing aid and support to communities in need. Fresh Culture built the full digital platform — website, donation flow, campaign pages, and awareness content — giving the organization a credible, professional presence that drives donor trust and community engagement.

Consort Consulting is a strategic advisory firm serving high-level clients across business, finance, and operations. Fresh Culture designed and built their full digital presence — a polished, authoritative website that reflects the firm's expertise and positions them for enterprise-level client acquisition. Clean, credible, and conversion-focused.

ProHome Club connects homeowners with vetted, professional home service providers. Fresh Culture built the full platform — from brand identity and website to the service marketplace and lead generation flow. The result is a clean, trustworthy digital experience that converts visitors into booked appointments and builds long-term customer relationships.

Alien Colab is a first-of-its-kind gamified AI creator platform — a living environment where the world's top AI creators compete, collaborate, and generate revenue from their work. The platform enables creators to build and showcase AI films, video games, apps, and agents; compete in structured challenges; complete paid tasks and projects; and rent, sell, or license their technology within the ecosystem. Fresh Culture led the full build alongside students from Stanford University — architecting the AI environment, developing character and asset systems, designing the platform UI, and launching the web presence. Alien Colab is an ongoing flagship project positioned to redefine how the AI creator community operates, earns, and grows.

Fresh Culture supported the legendary Rock The Bells 2007 North American Festival Series — a world-class hip hop platform headlined by Rage Against The Machine, Wu-Tang Clan, and Public Enemy. We handled promotional strategy, creator outreach, and on-the-ground amplification across multiple tour stops including New York, San Bernardino, and San Francisco.

Fresh Culture supported the U2 360° Tour — the highest-grossing concert tour in history — across the US leg of the run. Members of the Fresh Culture team contributed to digital promotions and on-the-ground production, helping amplify one of the most ambitious live productions ever staged. The tour also featured the Black Eyed Peas, a longtime Fresh Culture creative partner, making this a full-circle moment where culture, music, and production aligned at the highest level.

Fresh Culture partnered with Guerrilla Union to handle promotions and production for Paid Dues — the premier independent hip hop festival. The 2013 edition featured Kendrick Lamar, Macklemore & Ryan Lewis, Tech N9ne, and 50+ artists across 3 stages at NOS Events Center in San Bernardino. Fresh Culture drove the promotional push and supported production to help deliver one of the most celebrated independent hip hop events of its era.

Fresh Culture has been a longtime partner of the Cypress Hill Smoke Out Festival — one of Southern California's most iconic counterculture music events. Across multiple years of the festival, Fresh Culture handled promotions and production, helping bring the event to life for audiences at NOS Events Center. The Smoke Out has featured legendary lineups including Incubus, Deadmau5, Slightly Stoopid, Nas & Damian Marley, and Atmosphere — and Fresh Culture has been part of the team making it happen year after year.

Fresh Culture executed digital and grassroots promotional campaigns for the Linkin Park and Incubus Honda Civic Tour — one of the most anticipated co-headlining rock tours of the era. We drove ticket sales through targeted creator outreach, social amplification, and fan engagement strategies across all tour markets.

Fresh Culture activated around the inaugural Formula 1 Las Vegas Grand Prix — one of the most high-profile sporting events in the world, set against the iconic Las Vegas Strip and the Sphere. We drove creator content, brand activations, and social amplification campaigns that captured the energy of F1's most glamorous new race destination.

Fresh Culture has been part of the Ultra Music Festival experience in Miami — one of the world's most iconic electronic music events. Our team contributed creative content and digital promotions for the festival, and produced visual content, video mapping, and animation for Ultra artists performing on the world-famous Bayfront Park main stage. From pre-festival digital campaigns to immersive stage visuals, Fresh Culture brought creative firepower to one of the biggest stages in electronic music.

Fresh Culture supported the launch campaign for Netflix's live-action One Piece series — one of the most anticipated streaming premieres of 2023. We executed creator outreach, fan community amplification, and social content strategies that helped drive the show to Netflix's #1 global series within its first week, reaching audiences across anime, pop culture, and mainstream entertainment verticals.

Fresh Culture partnered with Palm Tree Music Festival — the luxury boutique music experience founded by Kygo and Myles Shear — to drive promotional campaigns, creator content, and social amplification across their Napa Valley and Montecito editions. We helped position Palm Tree as the premier premium festival experience, reaching high-value audiences through targeted creator seeding and editorial content.

Fresh Culture executed guerrilla marketing and brand campaigns for Obey Clothing — the iconic streetwear label founded by artist and activist Shepard Fairey. With deep roots in street culture and a direct relationship with Shepard Fairey himself, Fresh Culture brought authentic on-the-ground execution to the brand — from wild postings and street-level activations to creator seeding across the skate, art, and street culture community. Our campaigns reinforced Obey's position at the intersection of art, activism, and street fashion where it has always belonged.

Interscope Records is home to some of the most culturally defining artists of the last two decades — and Fresh Culture has been in the trenches promoting them. Our team has executed social media campaigns, guerrilla marketing, and creative content for a roster that includes Black Eyed Peas, DJ Snake, J. Cole, Snoop Dogg, and Blink-182. From street-level activations to digital rollouts, Fresh Culture brought authentic cultural reach to Interscope's biggest releases — connecting artists with the fans, tastemakers, and communities that move the needle.

Fresh Culture's creative team has executed many experiential marketing campaigns for Heineken — one of the world's most iconic beer brands. Our work has spanned talent acquisition, digital marketing, visual effects, social media ads, and video mapping, bringing Heineken's brand to life across multiple activations. Members of the Fresh Culture team also participated directly in activating the Heineken experience at Coachella Music Festival — one of the most coveted brand stages in the world — where Heineken remains a major sponsor to this day.

Over 16 years, Fresh Culture served as a trusted activation partner for Red Bull — executing high-impact experiential marketing campaigns across some of the most culturally significant live events in the country. Our work spanned product distribution at major music festivals and high-traffic social strips, guerrilla marketing campaigns that put the brand directly in front of the right audiences, original content creation for commercials and digital ads, and visual effects production for live event activations. From street-level sampling moments to full-scale branded experiences, Fresh Culture helped Red Bull show up boldly wherever culture was happening.

Fresh Culture partnered with Rockstar Energy Drink to build brand presence where it mattered most — on the ground, at live events, and in the streets. Our team executed guerrilla marketing campaigns that cut through the noise in high-density cultural environments, managed large-scale product distribution at music festivals and major live events, and delivered experiential activations that put Rockstar directly in the hands of their core audience. Bold, disruptive, and built for the culture — exactly how Rockstar operates.

Fresh Culture's creative team worked directly with 50 Cent across music and brand — producing content design and animations for his music videos, and executing street and digital marketing campaigns that amplified his reach across urban markets nationwide. The team also ran street and digital promotions for his Effen Vodka brand, helping build the cultural momentum behind one of hip hop's most successful brand plays — a venture 50 Cent ultimately sold for $60 million.

For many years, Fresh Culture artists have been creating animated visuals for the Fremont Street Experience — home to the world's largest LED canopy display, stretching 1,500 feet above Downtown Las Vegas. Our team has produced custom motion graphics, immersive animations, and visual content that plays across the massive overhead screen, turning the iconic canopy into a canvas for art and culture. From concept to final render, Fresh Culture has brought its creative firepower to one of the most unique and high-impact LED experiences on the planet.

Fresh Culture's creative team produced multiple broadcast commercials and social media ad campaigns for eBay — one of the world's largest e-commerce platforms. Our work spanned animation and visual effects production, bringing eBay's brand messaging to life across television and digital channels. From concept through final delivery, Fresh Culture handled the creative execution that helped eBay connect with collectors, sneakerheads, and culture-driven consumers at scale.

Every year, Fresh Culture shows up at South by Southwest in Austin, Texas — one of the world's most influential convergences of music, film, tech, and culture. Our team executes experiential activations, guerrilla marketing campaigns, and OOH placements across the festival footprint, putting brands and artists directly in front of the tastemakers, founders, press, and cultural leaders who define what's next. From street-level guerrilla moments to large-scale brand experiences, Fresh Culture has made SXSW a recurring proving ground for bold, culture-first marketing.

Fresh Culture was a full production partner on the We The People Festival — one of LA's most ambitious independent cultural events. Working directly with Polo Molina of Grass Roots, the management and production company behind the Black Eyed Peas, Fresh Culture took on a lead role across every major pillar of the festival. Our team booked over 28 artists including all headliners, designed pitch decks for sponsorship and partnerships, led strategic emergency planning, and managed production from the ground up. From artist logistics to promotional execution, Fresh Culture was at the center of making We The People happen.

Fresh Culture supported the Sunset Strip Music Festival 2014 — a two-day street festival spanning the iconic Sunset Strip in West Hollywood on September 20–21. The event featured Jane's Addiction performing "Nothing's Shocking" in full, Empire of the Sun, Cold War Kids, Kaiser Chiefs, Tove Lo, and 20+ artists across multiple outdoor stages. We executed digital promotion, creator seeding, and social amplification campaigns that drove ticket sales and cultural buzz across LA's music community.

Over many years, Fresh Culture has supported Warner Bros. Music and Film across a wide range of campaigns — executing digital promotions and OOH guerrilla marketing for some of the biggest releases in the studio's catalog. Our work has spanned both the music and film sides of the Warner empire, including massive promotional support for legendary rock band Linkin Park — one of the best-selling music artists of all time. From street-level guerrilla activations to large-scale digital campaigns, Fresh Culture has brought real cultural reach to the Warner Bros. brand across multiple eras.